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Everything You Need to Build a Compelling Business Case for New IT Investment

 

When it comes to leading a new project initiative, it’s rarely a matter of only ...

Category : Director,Information Technology,Manager,Operations,Senior
20 Jun, 2016
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Digital CRM technologies that drive growth and elevate the customer experience top the list of CEOs' investment priorities for the next five years. Data and analytics tools that facilitate consistent, contextual interactions across all communications channels help provide market differenti...

Category : CMO,Director,Manager,Vice-President
04 May, 2016
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Email marketing offers one of the most efficient, effective and measurable ways to connect with customers, making it a priority for multichannel marketers. Gartner's guide discusses current market dynamics, and where marketers can go to execute or optimize their email campaigns.

Category : CMO,Consultant,Executive
06 Apr, 2016
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The rapid proliferation of marketing automation technologies in the past few years has left many decision makers confused about "best-of-breed" products and best practice techniques.

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Category : CEO,CIO,CMO,Consultant,COO,Director,Executive,Information Technology,Manager,Operations,Other,President,Senior,Vice-President
31 Mar, 2016
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Modern consumers are Web-savvy, mobile-loving people who typically spend more time online than reading magazines and watching TV. These changes in behavior are fundamentally changing the face of marketing – and in ways that are bringing about the convergence of direct marketing and mass ...

Category : CEO,CIO,CMO,Consultant,COO,Director,Executive,Information Technology,Manager,Operations,Other,President,Senior,Vice-President
31 Mar, 2016
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This report examines the current market for B2B marketing automation platforms and the
considerations involved in implementing marketing automation software. It addresses these
questions:
• What trends are driving the adoption of B2B marketing automation platforms?...

Category : CEO,CIO,CMO,Consultant,COO,Director,Executive,Information Technology,Manager,Operations,Other,President,Senior,Vice-President
31 Mar, 2016
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Motivating Engineers of any description to enage with marketing materials is always difficult. Mechanical and Design Engineers are no different. While many companies still rely on events, this case study examines how one forward thinking company used white papers ...

Category : CEO,CIO,CMO,Consultant,COO,Director,Executive,Information Technology,Manager,Operations,Other,President,Senior,Vice-President
30 Mar, 2016
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Demand generation for business technologies can be challenging. Read a case study on how one of the world's largest technology companies and their marketing agency engaged the CIOshared.com community to generate white paper downloads as part of their integrate...

Category : CEO,CIO,CMO,Consultant,COO,Director,Executive,Information Technology,Manager,Operations,Other,President,Senior,Vice-President
24 Mar, 2016
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Congratulations! You’ve just been promoted. The company wants to take all that great work you’ve done with your team and repeat the success at the global level. You’ve got good instincts, you’re a ‘people person’ and have a proven track record of getting res...

Category : CEO,CIO,CMO,Consultant,COO,Director,Executive,Information Technology,Manager,Operations,Other,President,Senior,Vice-President
24 Feb, 2016
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Every day, marketers take steps to enhance their digital marketing programs. A new email here, a Twitter campaign there, a list growth initiative going live soon. With buyer sophistication growing daily, you’re constantly having to re-up your marketing game with increasingly smart campai...

Category : CEO,CIO,CMO,Consultant,COO,Director,Executive,Information Technology,Manager,Operations,Other,President,Senior,Vice-President
23 Feb, 2016
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Many companies today have installed marketing automation or demand generation software. But buying a system is like joining a gym: you don’t get any value unless you use it, and real value comes only if you use it correctly. To help you work your own marketing program into shape, here is...

Category : CEO,CIO,CMO,Consultant,COO,Executive,Information Technology,Manager,Operations,Other,President,Senior,Vice-President
22 Feb, 2016
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This IDC study discusses the impact on channel partners of IT purchase decision makers' move toward independent online digital research. Channel partners must use digital marketing effectively to be considered in the purchase process of these digitally savvy customers. The study provides i...

Category : CEO,CIO,CMO,Consultant,COO,Director,Executive,Information Technology,Manager,Operations,Other,President,Senior,Vice-President
22 Feb, 2016
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From SAS Institute.

White Paper: How to Achieve Relevant Interactions with Always-On, Empowered Customers

Modern consumers are Web-savvy, mobile-loving people who typically spend more time online than reading magazines and watching TV.

These changes in behavior...

Category : CEO,CMO,Consultant,Director,Executive,Manager,President,Senior,Vice-President
08 Feb, 2016
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CIOshared.com is one of the fastest growing online communities for senior IT decision makers globally. The community is a sister community of MarTechShared.com and EngineeringShared.com which are all owned by Impertion Ltd. CIOshared.com also has a significant audience on LinkedIn with more th...

Category : CEO,CIO,CMO,Consultant,COO,Director,Executive,Information Technology,Manager,Operations,Other,President,Senior,Vice-President
08 Feb, 2016
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In the right hands, LinkedIn can be incredibly effective at opening doors into completely new accounts in new or existing markets. Learn how you can secure low cost leads for B2B solutions anywhere in the world with "RelSell" from Ridge Consulting.

If leads are not deliver...

Category : CEO,CMO,Consultant,Director,Executive,Manager,Operations,President,Senior,Vice-President
08 Feb, 2016
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A Swedish executive shuts down his APAC office in Singapore and moves home. He can’t get his team to innovate and respond to local market needs. He concludes that the business model “doesn’t work in Asia.” He thinks having a ‘flat hierarchy’ is the answer bu...

Category : CEO,CIO,CMO,Consultant,COO,Director,Executive,Information Technology,Manager,Operations,Other,President,Senior,Vice-President
08 Feb, 2016
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Do you need support opening an office in Europe? Ridge Global can provide a European citizen, qualified Chartered Director as one of your company sponsors and can handle the entire setup of your company. We can also provide sales, admiistrative and governance support.

 

Category : CEO,CMO,COO,Director,President,Vice-President
07 Feb, 2016
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This IDC study provides IDC's top 10 predictions for the 2016 CMO agenda. These predictions provide
the strategic context to enable CMOs to transform their role and organizations through the creative and
innovative application of technology and organizational innovation to ...

Category : CEO,CMO,Consultant,Director,Executive,Manager,Operations,President,Senior,Vice-President
05 Feb, 2016
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